Prepared for Shane Mitchell

We researched Inspired Money. Here's what we found, and what we built to help you grow:

Established authority
The practice's published proof gives prospective clients a concrete reason to understand it before they enquire.
Your edge
We built the work below around what makes your practice different.
Paid acquisition ready
We saw you didn't have an active paid Meta ad campaign, so we built the ads and backend you need to start acquiring new business through paid media.
Clinic team Landing page preview for Inspired Money First finished Inspired Money image ad Second finished Inspired Money image ad Deliverables below
Walkthrough

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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Image Ads 2 image ads
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Inspired Money
Sponsored
Start with the life you want in retirement. Then work back through spending, super and timing.
Know what retirement needs to fund ad creative
INSPIREDMONEY.COM.AU
Know what your retirement needs to fund
Life-first retirement planning
Learn More
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Inspired Money
Sponsored
Replace a generic target and hoping with a retirement plan built around the life you want, what it costs and what needs… See more
Replace retirement guessing ad creative
INSPIREDMONEY.COM.AU
Replace retirement guessing with a plan for your life.
Connect the life and the money.
Learn More
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Ad creative

01Angle
02Primary text
03Headline
04Description
05Who it speaks to
Video Ad Scripts 5 angles
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Angle 1: Design the life before the number →

When you picture retirement, what would you do on an ordinary Tuesday?

It's easy to imagine the holiday you've been looking forward to. But most of retirement will happen between holidays.

Maybe you'd like to collect the grandkids from school, spend more time outside or finally join the class you can never get to while working. You might want a busy week. Or you might be looking forward to having less in the diary.

Those details help you work out what you're saving for. They also raise practical questions about where you'll live, how you'll get around and what you'll spend regularly.

At Inspired Money, we begin retirement planning by understanding the life you'd like to have. Then we look at the finances and habits that could help you work towards it.

Click the link to find out how we can help you plan for your everyday life in retirement.

Angle 2: Give the number a job →

Have you ever looked up how much you need to retire, then checked your super balance and felt worse?

A general target can give you something to compare with. It can't tell you whether that amount suits your life.

Someone who owns their home and wants to stay close to family may have different costs from someone who's still paying rent and planning regular overseas trips.

So before treating a published figure as your target, you need to understand the spending behind your own plans. That includes the ordinary costs that keep coming, as well as the larger things you're hoping to do.

Inspired Money helps you work through your retirement goals alongside your finances. We can look at what you'd need to fund and how your super and other savings fit into that picture.

For help planning around your own circumstances, click the link. You can start with a free consultation.

Angle 3: Replace hoping with clear questions →

Partner A: Have you thought any more about when you'd like to retire?

Partner B: I keep putting it off. I'm worried we'll find out we can't afford it.

Partner A: But what are you basing that on? We haven't actually worked it out yet.

Partner B: I'm mostly going by the super balance, and I have no idea how long it would last.

Partner A: Neither do I. We'd need to know what we'd be spending first, wouldn't we?

Partner B: Yes, and what happens if one of us wants to finish before the other.

Partner A: That's something we could ask about. We don't have to decide our retirement dates before getting help.

Narrator: At Inspired Money, you can start with a free consultation to discuss your situation and what you'd like help with. A retirement plan takes a closer look at your finances, but you can make that first enquiry while you still have questions.

Narrator: If you've been putting off asking about retirement, click the link to get in touch.

Angle 4: Plan for change →

You were planning to keep working a while longer. Now a parent needs more help, and you're considering taking time off.

That can change your retirement plans before you've had much time to think about the money.

Less income may mean using savings sooner than expected. There may also be extra travel or care costs. Even if the change is temporary, it's worth looking at how you'd cover that period and what it would leave for later.

Inspired Money helps you revisit your retirement plans when your circumstances change. We look at your goals, spending and available money, then discuss which assumptions need updating and what choices you could consider.

A review can't remove the uncertainty about what happens next. It can help you see the financial effect of the choices you're facing now.

To find out how we can help you review a change in your plans, click the link.

Angle 5: Connect super to the life →

Do you make a big effort to save for retirement, then find yourself taking the money back out of your savings account?

Perhaps you set the amount when it was a quiet month. Then the car needs work, an annual bill arrives and the money you thought you could leave alone is needed elsewhere.

That doesn't necessarily mean you're careless with money. The amount you planned to save may not allow for how your spending varies.

At Inspired Money, retirement planning includes how you manage money day to day. Before discussing changes to your super or investments, we look at your goals and what your budget can realistically support.

The aim is to work out a savings approach you can keep following, with room for costs you know will come around, even if they don't happen every month.

Click the link to arrange a free consultation about planning for retirement in a way you can manage now.

Long-Form Explainer Video Script 1 complete script
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Picture a normal Tuesday in retirement.

Ask where you wake up, who's around and what you do with the day.

Most retirement planning starts with a number, but it can't tell you whether you want to travel, stay in the family home, help the kids or spend more time outside.

That's why Inspired Money starts with the life you want. Once that picture is clear, the money has a job.

If you want help turning that picture into a practical retirement plan, fill in the short form below. Depending on your situation, you may be invited to book a free call with the Inspired Money team.

A generic target can be useful as a reference. It still can't tell you what enough means in your life.

Your spending, home, family plans, work timeline, super and investments all shape the answer. A useful plan brings those parts into the same conversation.

It also needs room for changes in health, family needs, work and markets.

You can see where the plan may come under pressure and which decisions deserve attention without pretending every surprise is predictable.

Inspired Money combines financial planning with an understanding of behaviour. The team helps clients understand the strategies available, put suitable decisions into action and review the plan as life changes.

Inspired Money publishes retirement planning, superannuation, investment and cash-flow services. Your situation shapes the right scope, so the call doesn't begin with a pre-set answer.

You don't need a perfect spreadsheet before you speak with someone.

Bring the question that keeps coming up. It might be when work can become optional, whether your super supports the life you want or what deserves attention now.

The question worth bringing to the call is what enough means for the life you actually want to live. You don't need to turn it into a technical brief before you ask it. A useful starting point is the decision in front of you, the time you have to make it and the parts of your financial position that may be affected.

The review should also leave room for different paths. You may keep working for longer, reduce your hours, change how you invest, help family or adjust what you expect to spend. No projection can predict every future event. Making the assumptions visible helps you see what would need to change if your priorities changed.

It's reasonable to ask what the advice process includes, what information the team needs and how recommendations are explained. You can ask how the proposed work relates to advice you already receive, whether your accountant or solicitor remains involved and what the fees would apply to. Ask those questions during your first planning discussion before you decide whether to proceed.

That first planning discussion can also separate decisions that need action now from decisions that can wait. If every issue is treated as urgent, a plan can't give you a useful order of priorities. A clear plan gives you a way to prioritise, revisit assumptions and understand what the next review is meant to answer.

It should leave you with a better question if the first question turns out to be too broad. That's still progress, because the next decision can be made with a clearer view of the information it actually needs.

You may also wonder whether advice is useful when you already have a super fund, investments or a plan of your own. That depends on the gaps in the current picture. The useful work may be checking whether the arrangements still match the goal, or understanding a decision you've been putting off. You might find that no further work is needed yet. A proper conversation should make that clearer.

The right fit is someone who wants the relevant decisions explained clearly and is prepared to share enough information for the advice to be personal. It won't suit someone looking for a guaranteed return, a product chosen before the circumstances are understood or a financial outcome that no adviser can promise.

If this is the question you want to work through, complete the form below this video and answer it as accurately as you can. Your answers help the team understand what you would like to discuss and whether they can help. Depending on your situation, you may be invited to book a free call with Inspired Money.

General information only. Personal advice depends on your objectives, financial situation and needs.

Confirmation Page Video Scripts 5 scripts
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Video 1: Welcome →

Thanks for booking a call with Inspired Money.

You don't need to prepare a perfect financial plan before the call. Bring the retirement question that's been sitting in the back of your mind.

The team will start with the life you want, look at your current position and work out what deserves a closer look.

Video 2: Picture the ordinary day →

Before the call, picture a normal Tuesday in retirement.

Write down where you are, who's around and what you're doing that afternoon, then add a few specific details. That picture gives the money conversation something real to support.

Video 3: Financial details to have nearby →

If you have recent super statements, a rough view of spending and a list of major assets or debts, keep them nearby.

Rough numbers are fine for the call. The goal is to understand the question and decide what information would actually be useful next.

Video 4: Name the worry →

You may be unsure whether you have enough, when work can become optional or how the plan copes when life changes.

Say the worry plainly. A clear question is much easier to work with than a pile of documents and no direction.

Video 5: What happens after the call →

The call is a chance to understand your goals, your current position and whether Inspired Money may be able to help.

If a deeper advice process makes sense, the team can explain the scope and next steps. You can decide from there without pretending every answer is already known.

Pre-Appointment Email Sequence 5 emails
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Email 1: Bring the question →

Start with the retirement question on your mind
Preview: You don't need a finished plan before the call.
Send: Immediately after booking

Hi there,

Thanks for booking a free initial consultation with Inspired Money.

Before the call, write down the one retirement question you most want to understand. It might be whether your super supports the life you want, when work could become optional or what deserves attention now.

You don't need a polished brief. Bring the question as it comes.

Kind regards,
Inspired Money

Email 2: Picture an ordinary retirement day →

What does a normal Tuesday in retirement look like?
Preview: Give the money conversation a real life to support.
Send: Day 1, morning

Hi there,

Picture an ordinary Tuesday after work is optional.

Write down where you wake up, who's around and what fills the afternoon, then add a few details. That picture is more useful than saying you want to retire comfortably, because it gives your spending, super and timing decisions a clear job.

Kind regards,
Inspired Money

Email 3: Financial details to have nearby →

Rough numbers are enough to begin
Preview: Bring what you already have and leave the perfect spreadsheet alone.
Send: Day 1, afternoon

Hi there,

If you have recent super statements, a rough view of household spending and a list of major assets or debts, keep them nearby.

They don't need to be organised into a perfect model. The call is a place to clarify the question and work out what information would actually help next.

Kind regards,
Inspired Money

Email 4: Name what may change →

What could put pressure on the plan?
Preview: A useful retirement plan needs room for life to change.
Send: Day 2, morning

Hi there,

Think about the changes that would most affect your retirement plan.

Consider whether work could finish earlier, family may need help, you might move home or a health or lifestyle cost deserves more room.

You don't need to predict every surprise. Naming the important ones makes the call more useful.

Kind regards,
Inspired Money

Email 5: One sentence is enough →

Bring one sentence to the call
Preview: A clear question is the best place to start.
Send: The day before the consultation

Hi there,

Before the call, finish this sentence: I want to understand...

Keep it specific. For example, I want to understand what our super can support if we stop work in the next few years.

That's enough to start the call.

See you soon,
Inspired Money

Broadcast Emails 5 emails
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Email 1: Give the number a job →

What's your retirement number meant to fund?
Preview: A target becomes useful when it's tied to a real life.

Hi there,

A retirement target on a calculator can be a useful reference, but it still needs a job. The money may need to fund annual travel, staying in the family home, helping the kids or more time outside with fewer fixed commitments.

Describe the life first. Then the number has something personal to answer.

Kind regards,
Inspired Money

Email 2: The ordinary day test →

Picture a normal Tuesday after work
Preview: The ordinary days tell you more than the retirement highlight reel.

Hi there,

It's easy to picture the big retirement trip. Try picturing an ordinary Tuesday instead.

Think about where you're living, who you see, how the morning feels and what a comfortable week actually costs.

The ordinary day is where a retirement plan becomes real.

Kind regards,
Inspired Money

Email 3: Hoping is a starting point →

I hope my super is enough
Preview: Turn the thought into questions you can answer.

Hi there,

Many people reach their fifties with the same thought: I hope my super is enough.

There's nothing wrong with starting there. The useful move is to turn hoping into questions.

Define the life you want, estimate what it may cost, check what your current position supports and identify what deserves attention while you still have time and choices.

Kind regards,
Inspired Money

Email 4: Make room for change →

A plan should survive more than the best case
Preview: Retirement planning needs room for family, work and health to change.

Hi there,

Life rarely follows the clean line in a spreadsheet.

Work, family, health and housing can all change the plan.

A useful plan looks at those pressure points before they become urgent. It doesn't predict every surprise, but it can show you the choices available if something changes.

Kind regards,
Inspired Money

Email 5: Super supports the life →

Your super balance can't choose your retirement
Preview: The account is one tool inside a wider life decision.

Hi there,

Your super balance is useful, but it can't tell you where to live, how to spend your week or when work should become optional.

Those are life decisions. Super, investments, spending and timing need to support them.

If you want help connecting those questions, Inspired Money offers a free initial consultation.

This email contains general information only.

Kind regards,
Inspired Money

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you (as much as we can).

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • Current market and positioning analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Questions

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT? ↓
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel? ↓
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own? ↓
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do? ↓
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it? ↓
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me? ↓
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, watch the data, and optimise based on what the numbers tell us.
How do I film scripted content? ↓
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work. ↓
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.