Prepared for Shane Mitchell

We researched Inspired Money. Here's what we found, and what we built to help you grow:

Established authority
The practice's published proof gives prospective clients a concrete reason to understand it before they enquire.
Your edge
We built the work below around what makes your practice different.
Paid acquisition ready
We saw you didn't have an active paid Meta ad campaign, so we built the ads and backend you need to start acquiring new business through paid media.
Clinic team Landing page preview for Inspired Money First finished Inspired Money image ad Second finished Inspired Money image ad Deliverables below
Walkthrough

Your custom-made deliverables.

Every piece is finished, written in your voice, and yours to keep regardless of whether we work together.

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Inspired Money
Sponsored
Start with the life you want in retirement. Then work back through spending, super and timing.
Know what retirement needs to fund ad creative
INSPIREDMONEY.COM.AU
Know what your retirement needs to fund
Life-first retirement planning
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Inspired Money profile image
Inspired Money
Sponsored
Replace a generic target and hoping with a retirement plan built around the life you want, what it costs and what needs… See more
Replace retirement guessing ad creative
INSPIREDMONEY.COM.AU
Replace retirement guessing with a plan for your life.
Connect the life and the money.
Learn More
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Ad creative

01Angle
02Primary text
03Headline
04Description
05Who it speaks to
Video Ad Scripts 5 angles
Angle 1: Design the life before the number

Picture a normal Tuesday in retirement and ask where you wake up, who's around and what you actually do with the day.

If you can't answer that yet, a generic super target won't help much. You'd be saving for a life you haven't described.

Start with the day you want. Then work back through what it costs, what your super can support and what may need attention now.

Inspired Money can help you put that picture into a retirement plan. Open the page and book a free initial consultation if you'd like to talk it through.

Angle 2: Give the number a job

You've got a retirement number on a screen, but what's it meant to pay for? Maybe it covers annual travel, helping the kids, staying in the family home or a quiet week with plenty of time outside.

The number only becomes useful when it has a job. Once the life is clear, you can look at spending, super, investments and timing against something that's actually yours.

Open the page to see how Inspired Money could turn that question into a practical retirement conversation.

Angle 3: Replace hoping with clear questions

I hope my super is enough is a very normal thought. It just isn't a plan yet.

A useful plan defines the life you want, estimates what it may cost, checks what your current position supports and shows what deserves attention while you still have choices.

You don't need every answer before the first conversation. That's what the conversation is for.

Inspired Money offers a free initial consultation. Open the page if you want to start with your questions.

Angle 4: Plan for change

A retirement plan that only works when nothing changes would make me nervous.

Health, family needs, work and markets can all change the plan.

You can look at how the plan holds up, where the pressure points are and which choices you still have time to make without pretending every surprise is predictable.

If you want a second set of eyes on your retirement questions, open the page and book a free initial consultation with Inspired Money.

Angle 5: Connect super to the life

Your super balance is useful, but it can't tell you where you want to live, how you want to spend your week or when work should become optional.

Those are life questions. Super is one of the financial tools that needs to support the answers.

Inspired Money starts by understanding what you're aiming for, then works through the money decisions that sit underneath it.

Open the page if you'd like to see the retirement-planning conversation we mapped out and book a free initial consultation.

Long-Form Explainer Video Script 1 complete script

# Inspired Money video script

## Picture the Tuesday first

Picture a normal Tuesday in retirement.

Ask where you wake up, who's around and what you do with the day.

Most retirement planning starts with a number, but it can't tell you whether you want to travel, stay in the family home, help the kids or spend more time outside.

That's why Inspired Money starts with the life you want. Once that picture is clear, the money has a job.

If you want help turning that picture into a practical retirement conversation, fill in the short form below. You can book a free initial consultation with the Inspired Money team.

## What enough needs to mean for you

A generic target can be useful as a reference. It still can't tell you what enough means in your life.

Your spending, home, family plans, work timeline, super and investments all shape the answer. A useful plan brings those parts into the same conversation.

It also needs room for changes in health, family needs, work and markets.

You can see where the plan may come under pressure and which decisions deserve attention without pretending every surprise is predictable.

## Why Inspired Money

Inspired Money combines financial planning with an understanding of behaviour. The team helps clients understand the strategies available, put suitable decisions into action and review the plan as life changes.

Shane Mitchell is a co-founding Director and Senior Financial Adviser. His official profile says he wants personal wealth management to be more accessible and engaging through financial education.

Inspired Money publishes retirement planning, superannuation, investment and cash-flow services. Your situation shapes the right scope, so the first conversation doesn't begin with a pre-set answer.

## The next step

You don't need a perfect spreadsheet before you speak with someone.

Bring the question that keeps coming up. It might be when work can become optional, whether your super supports the life you want or what deserves attention now.

Fill in the short form below to book a free initial consultation with Inspired Money.

General information only. Personal advice depends on your objectives, financial situation and needs.

Confirmation Page Video Scripts 5 scripts
Video 1: Welcome

Thanks for booking a conversation with Inspired Money.

You don't need to prepare a perfect financial plan before the call. Bring the retirement question that's been sitting in the back of your mind.

We'll start with the life you want, look at your current position and work out what deserves a closer look.

Video 2: Picture the ordinary day

Before the call, picture a normal Tuesday in retirement.

Write down where you are, who's around and what you're doing that afternoon, then add a few specific details. That picture gives the money conversation something real to support.

Video 3: Bring the numbers you know

If you have recent super statements, a rough view of spending and a list of major assets or debts, keep them nearby.

Rough numbers are fine for the first conversation. The goal is to understand the question and decide what information would actually be useful next.

Video 4: Name the worry

You may be unsure whether you have enough, when work can become optional or how the plan copes when life changes.

Say the worry plainly. A clear question is much easier to work with than a pile of documents and no direction.

Video 5: What happens next

The first call is a chance to understand your goals, your current position and whether Inspired Money may be able to help.

If a deeper advice process makes sense, the team can explain the scope and next steps. You can decide from there without pretending every answer is already known.

Pre-Appointment Email Sequence 5 emails
Email 1: Bring the question

Start with the retirement question on your mind
Preview: You don't need a finished plan before the first conversation.
Send: Immediately after booking

Hi there,

Thanks for booking a free initial consultation with Inspired Money.

Before the call, write down the one retirement question you most want to understand. It might be whether your super supports the life you want, when work could become optional or what deserves attention now.

You don't need a polished brief. Bring the question as it comes.

Kind regards,
Inspired Money

Email 2: Picture an ordinary retirement day

What does a normal Tuesday in retirement look like?
Preview: Give the money conversation a real life to support.
Send: Day 1, morning

Hi there,

Picture an ordinary Tuesday after work is optional.

Write down where you wake up, who's around and what fills the afternoon, then add a few details. That picture is more useful than saying you want to retire comfortably, because it gives your spending, super and timing decisions a clear job.

Kind regards,
Inspired Money

Email 3: Bring the numbers you know

Rough numbers are enough to begin
Preview: Bring what you already have and leave the perfect spreadsheet alone.
Send: Day 1, afternoon

Hi there,

If you have recent super statements, a rough view of household spending and a list of major assets or debts, keep them nearby.

They don't need to be organised into a perfect model. The first conversation is a place to clarify the question and work out what information would actually help next.

Kind regards,
Inspired Money

Email 4: Name what may change

What could put pressure on the plan?
Preview: A useful retirement plan needs room for life to change.
Send: Day 2, morning

Hi there,

Think about the changes that would affect the plan most to your retirement plan.

Consider whether work could finish earlier, family may need help, you might move home or a health or lifestyle cost deserves more room.

You don't need to predict every surprise. Naming the important ones makes the conversation more useful.

Kind regards,
Inspired Money

Email 5: One sentence is enough

Bring one sentence to the call
Preview: A clear question is the best place to start.
Send: The day before the consultation

Hi there,

Before the call, finish this sentence: I want to understand...

Keep it specific. For example, I want to understand what our super can support if we stop work in the next few years.

That's enough to start a useful conversation.

See you soon,
Inspired Money

Broadcast Emails 5 emails
Email 1: Give the number a job

What's your retirement number meant to fund?
Preview: A target becomes useful when it's tied to a real life.

Hi there,

A retirement target on a calculator can be a useful reference, but it still needs a job. The money may need to fund annual travel, staying in the family home, helping the kids or more time outside with fewer fixed commitments.

Describe the life first. Then the number has something personal to answer.

Kind regards,
Inspired Money

Email 2: The ordinary day test

Picture a normal Tuesday after work
Preview: The ordinary days tell you more than the retirement highlight reel.

Hi there,

It's easy to picture the big retirement trip. Try picturing an ordinary Tuesday instead.

Think about where you're living, who you see, how the morning feels and what a comfortable week actually costs.

The ordinary day is where a retirement plan becomes real.

Kind regards,
Inspired Money

Email 3: Hoping is a starting point

I hope my super is enough
Preview: Turn the thought into questions you can answer.

Hi there,

Many people reach their fifties with the same thought: I hope my super is enough.

There's nothing wrong with starting there. The useful move is to turn hoping into questions.

Define the life you want, estimate what it may cost, check what your current position supports and identify what deserves attention while you still have time and choices.

Kind regards,
Inspired Money

Email 4: Make room for change

A plan should survive more than the best case
Preview: Retirement planning needs room for family, work and health to change.

Hi there,

Life rarely follows the clean line in a spreadsheet.

Work, family, health and housing can all change the plan.

A useful plan looks at those pressure points before they become urgent. It doesn't predict every surprise, but it can show you the choices available if something changes.

Kind regards,
Inspired Money

Email 5: Super supports the life

Your super balance can't choose your retirement
Preview: The account is one tool inside a wider life decision.

Hi there,

Your super balance is useful, but it can't tell you where to live, how to spend your week or when work should become optional.

Those are life decisions. Super, investments, spending and timing need to support them.

If you want help connecting those questions, Inspired Money offers a free initial consultation.

This email contains general information only.

Kind regards,
Inspired Money

How the pieces fit together.

Every asset above plugs into one place in this flow. Once it's running, the only thing you see is qualified bookings on your calendar.

Paid Ads

Video + image Meta ads

Landing Page

VSL explainer to sell the offer

Application Form

Filters unqualified prospects

Qualified

Meets criteria

Book Appointment

Automated scheduling

Paid Client

Closed on the call

Not Qualified

Doesn't meet criteria

Rejected

Redirected away

Email Nurture

Ongoing email sequence

Done for you (as much as we can).

We handle every piece of the build, deployment, and the first 30 days of campaign management. You film, we run.

Done by us24 items

  • Full VSL Funnel build and implementation
  • Current market and positioning analysis
  • Messaging and ad angle research
  • Audience targeting strategy and research
  • Video Sales Letter written in your brand voice
  • 20+ scripted social media video ads across multiple angles based on current market behaviour
  • Hook and headline variations for every ad
  • Static image ad creative pack
  • Pre-appointment email sequence
  • General email marketing sequence
  • Booking confirmation page video scripts
  • Production notes for filming all scripted content
  • All content editing
  • Landing page and confirmation page design, deployment and hosting
  • Lead qualifier form
  • Software integration and automation
  • Email campaign setup
  • Meta Pixel setup and conversion tracking
  • Meta ads campaign setup
  • Retargeting ad campaign for warm traffic
  • Ongoing campaign management
  • Ongoing creative testing and ad refresh
  • 24/7 direct messaging access
  • Full in-depth funnel performance reporting

Needed from you2 items

  • Film scripted video content
  • Guest access to software

Questions

If yours isn't here, it's the first thing we'll cover on the call.

So you just used ChatGPT?
ChatGPT isn't in our stack. We've built proprietary AI workflows that allow us to research your market, analyse your competitors, and produce finished deliverables with a level of speed, relevance, and accuracy that would normally take a full agency weeks. That's our competitive edge. Every piece of content you see on this page was built from original research into your brand, your audience, and what's actually working in your market right now.
What's a VSL funnel?
A VSL is a video sales letter. It's a long-form explainer video designed to call out a real pain point in your market, position you as the expert in your field, and lay out why your offer is the obvious solution. The funnel is the system built around that video. It runs on autopilot: ads bring in viewers, the VSL sells them, a qualifier filters out anyone who isn't a fit, and email sequences follow up with everyone else. The goal is to ethically serve as many new clients as possible without you manually chasing every lead.
Can't I just use these deliverables on my own?
Absolutely. Everything on this page is real, finished work you can take and start using in your business this week. Scripts, emails, ad copy, funnel strategy, it's all yours regardless of whether we work together. What we've found is that most business owners start strong but get buried in the technical side: setting up automations, configuring ad campaigns, building landing pages, connecting tracking. It adds up fast. That's why we offer a complete done-for-you service. We handle every piece of the implementation so nothing stalls and the system actually launches.
What exactly do you do?
We put more clients through your door. The marketing systems on this page are well-established, proven to work for service-based businesses, and used religiously by the biggest players in every industry. Every piece is already built for you. We implement the full system, launch it, and make data-driven adjustments along the way to keep performance improving.
What do I get out of it?
Qualified booked appointments through this funnel - and you only pay per qualified booked appointment. These are warm prospects who have already watched your VSL, understand your offer, and chosen to book. You're closing warm leads, not pitching cold ones. Once the system is producing, it scales: the same funnel can deliver 5x the volume with incremental budget increases. You only pay for the qualified booked appointments we produce.
How will this work for me?
These systems work because they follow the same structure that the highest-performing service businesses in the world use to acquire clients through paid media. The difference is that every piece has been customised around your specific brand, your positioning, and the gaps we found in your market. None of it's generic. We launch, watch the data, and optimise based on what the numbers tell us.
How do I film scripted content?
We give you the revised scripts with production notes and you film them however works best for you. Showing your face is preferred but not a requirement. You can film on your phone, read from a teleprompter if you have one, or record line by line. We handle all the editing. The scripts provided on this page can be knocked out in a single afternoon.
I've tried ads and they didn't work.
That usually means the ads were running without a system behind them. Our ad strategy starts by using AI to analyse which ads are generating the most revenue in your industry right now. From there, we build many variations that run simultaneously. Not every ad will be a winner. It's a game of maths and probability, and by running enough variations, the winners surface fast. The other piece is that the ads are only the top of the funnel. Every viewer who clicks gets sent to a page built to nurture them through the rest of the system: the VSL sells, a form qualifies, and email follows up. The ads work because everything behind them is designed to convert.